COOKIES POLICY, WEB BEACONS AND SIMILAR TECHNOLOGY (‘ COOKIE NOTIFICATION’) FOR Vehicle Group
Information regarding the innovations we use
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This Cookie Notice is effective from 20th June 2020
INFORMATION REGARDING THE TECHNOLOGIES WE USE
Other types cookies and comparable technologies which will be saved on your device for a longer duration (e.g. persistent cookies) are set out in area 3 of this Cookie Notification.
We take suitable security procedures to prevent unauthorised access to our cookies and similar technologies.
The cookies and similar innovations utilized by us have different functions:
They can be (technically) essential for the provision of our Providers
They assist us to technically boost our Services (e.g. tracking of error messages and loading times).
They assist us enhance your user experience (e.g. by saving the font size and information entered into webforms).
They allow us to reveal you more appropriate ads.
1.1 What are cookies, web beacons and comparable technologies.
Cookies are small text files (generally made up of letters and numbers) which are placed in the memory of your browser or device when you make use of our Services, in particular when you visit our Site or when you open a message. Cookies permit acknowledgment of a particular gadget or web browser. There are different kinds of cookies:.
Session cookies (likewise called session-based cookies) end at the end of your session (e.g. when closing your browser window) and make it possible for the entity utilizing them to track your activities throughout this one session.
Persistent cookies remain kept on your device between sessions and enable us, for instance, to track your settings or activities on a number of websites.
First-party cookies are set by the company whose online service you are utilizing (e.g. the operator of the website you are visiting).
Third-party cookies are set by a service provider other than the service provider whose online service you are using (e.g. the operator of a site other than the one you are going to).
1.1.2 Web beacons.
Web beacons (also called pixel tags or clear GIFs) are small graphic images that are utilized in connection with the arrangement of our services and which typically work in conjunction with cookies to track the use of an online service by its users. For example, when we send you emails, web beacons allow us to track if you opened the emails and clicked links to measure campaign performance and improve features.
1.1.3 Similar technologies.
Similar technologies enable the entity using it to track your user patterns. This can be done by local shared objects or local storage, such as flash cookies, HTML 5 cookies and other web application software methods, all of which store information in your browser or device. Additionally, there are other technologies that function without local storage in your end device and instead make use of, inter alia, browser functions. In this context, a ‘fingerprint’ of your system is created that serves as a unique identifier.
These technologies may function across all your browsers and in some cases are not fully managed by your browser, but may need to be managed directly from your installed applications or your device. We sometimes use the terms cookies and similar technologies interchangeably.
1.2 Why do we use these technologies.
Some of our Services can only be offered using cookies, web beacons and similar technologies. In general, these technologies enable us to track your user patterns – including across devices. You can find more information about the personal data that we collect using cookies and similar technologies in our User Privacy Notice.
The cookies, web beacons and similar technologies used in connection with our Services serve the following functions:.
1.2.1 Technologies which are operationally necessary.
1.2.2 Technologies which are performance-related.
1.2.3 Technologies which are functionality-related.
1.2.4 Technologies which are advertising- or targeting-related.
Inter alia, we collect data regarding your device (e.g. the operating system and its version) to provide a uniform service on all your devices. You can find further information on personal data that we collect by the means of cookies and similar technologies in our User Privacy Notice.
1.3 Which service providers do we cooperate with?
These service providers are entitled to place web beacons and similar technologies within our online services and to place cookies on your device, as far as this is permissible according to applicable law. In this context, data for the identification of your device will be tracked, for example the IP address, the device ID or the advertising ID (IDFA – ID for Advertising or Google Advertising ID).
This enables the service providers to help us deliver content and more relevant advertisements, and to produce anonymous metrics and analytics, including conversion statistics. The processing of personal data by external service providers is subject to data protection and confidentiality agreements with us and applicable data protection laws. With regard to data processing by service providers, please check the privacy notices of the respective third-party providers.
Service providers that we cooperate with include Facebook and Google:.
Facebook: Provision of advertising services via Facebook’s advertising and marketing platforms, e.g. Website Custom Audiences (Facebook’s Data Policy).
With the exception of the use of such technologies by our service providers or other third parties we work with, we do not permit any third-party content on sites (such as listings, communication between users, comments, reviews, etc.) to include or utilise any cookies, web beacons, local storage, or similar technologies for tracking purposes or to collect your personal data for the own purposes of such third parties. If you suspect that an offer or third-party content within our Services collects personal data or may use tracking technologies, please report this to email@example.com
Users in the European Economic Area (EEA) can find information on other service providers and their privacy notices within the marketing and advertising preferences.
1.4 Google Analytics.
On our behalf, Google processes this data in order to evaluate the usage of our services, to compile reports on usage activities and to provide us with other services associated with the usage of the services. Your IP address will not be merged with other Google data.
We also use reports by Google Analytics to evaluate anonymous data.
regarding demographic characteristics (e.g. age and gender) and interests of our users, and.
regarding the success of our advertising within the online platforms of third parties (e.g. number of impressions, clicks on advertisements), which we receive via third-party cookies and process via Google Analytics. This information has been obtained by the third parties through interest-based advertising. We also use this anonymous data for targeting and retargeting purposes, to provide within our online services and third-party online services content tailored to your interests, including advertisements, or to have such content provided by third parties (in connection with the use of third-party cookies).
You can prevent the installation of Google Analytics cookies by opting for the appropriate settings in your browser or the respective app. However, please be advised that in this case you may not be able to use all the functions of our services to their full extent. For more information, see Your Choices.
In addition, you can prevent the collection of the data generated by the cookie and related to your use of the services (including your IP address) and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout.
Please find further information in this regard under http://tools.google.com/dlpage/gaoptout or under https://support.google.com/analytics/answer/6004245?hl=de&ref_topic=2919631 (general information regarding Google Analytics and data protection.
You can also prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie is set to prevent your data from being collected in the future when you use our services:.
Deactivate Google Analytics.
If you wish to disable or change Google Analytics only in order to show content tailored to your interests, including advertisements, you may adjust your settings for Google Analytics within the Google Ad settings or within the advertising preferences.
Additional information for users in the European Economic Area (EEA):.
Before your IP address is transmitted to Google’s servers in the USA, it is sent to a Google server in Europe (or in a member state of the EEA), where it is anonymized so that it can not be linked to you or any person. Only after the IP address has been anonymized, the shortened IP address will be transmitted to a Google server in the USA and saved there. Only in exceptional cases, the full IP address will be transmitted to a Google server in the USA and shortened there.
1.5 Google reCAPTCHA: Prevention of automated access.
We make use of Google reCAPTCHA (‘ reCAPTCHA’) within the provision of our Services. reCAPTCHA is used to check and prevent interactions through automated access, for example through so-called bots (computer programs that perform tasks automatically and independently). reCAPTCHA is used in particular to check whether data input in connection with our Services (e.g. in a contact form) is carried out by a human or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the user on the basis of various characteristics. This analysis automatically begins as soon as the user connects with the online service, e.g. visits the website. For the purposes of this analysis, reCAPTCHA evaluates various pieces of information (e.g. IP address, duration of the user’s visit to the online service or the user’s mouse movements). The data collected during the analysis is forwarded to Google. The analyses by reCAPTCHA are carried out entirely in the background.
Please find details regarding Google reCAPTCHA here and in Google’s Privacy Notice.
1.6 Which security measures do we take to protect your data?
We protect our cookies and similar technologies to ensure that only we and/or service providers we work with can evaluate them.
With regard to the use of advertising-related or personalisation-related technologies, you have in particular the following options:.
All users: You can adjust your settings for the usage of cookies (and similar technologies) for marketing and advertising purposes on the site Advertising and related Preferences.